Richest social media influencers in the world



All brands and marketers want to work with influencers that have a large audience and can help them to reach millions of people via one post but this mostly possible with a large budget. Influencers have the power to significantly affect a brands sales and their follower base. Thus, they earn a huge fortune in return. In this post, you’ll read about the richest social media influencers in the world.


Influencers make a lot of money for promoting products and getting freebies. Social media influencers have become increasingly successful. A good number of them started with Instagram and YouTube influencing but have diversified their portfolios to include other platforms like Tiktok, Twitter, LinkedIn and so on.

The biggest influencers can command massive audiences and earn millions of dollars per year. Some of them have even gone on to launch their own businesses and create their own content empires.

Here’s a list of the Richest Social Media Influencers with whom you can collaborate to reach millions of people along side a few tips to help you get started as an influencer.

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How To Start A Career As A Social Media Influencer

The quality of your follower as an influencer is just as important as the number of followers. To grow your Instagram followers with a quality audience, follow these tips.


    1.Grow Your Followers:

Finding creative ways to get quality followers is essential for your growth as an influencer. Keep the following tips in mind:

  • Use hashtag
  • Post regularly
  • Optimize your bio
  • Befriend other influencers and ask or pay for shoutouts
  • Upload only beautiful and unique photo that suite your style
  • Host product giveaways for followers who invite others to follow you
  • Interact with followers by commenting on posts of larger accounts in your niche

   2. Interact With Your Followers: 

Engaging with your audience is an important key to growing your followers. Your page insight like that of Instagram can help you evaluate your posts’ performance. Post contents on questions, ask for advice from your audience, and make sure to respond to those who interact with the post.

3. Do Occasional Followers Maintenance:

As your followers begin to grow, you may want to occasionally get rid of inactive followers. This will improve your engagement rate and chances of landing a good deal.


How To Start Earning As A Social Media Influencer

Growing as an influencer is all about having an audience willing to hear you out and give a try to the products you recommend. To achieve this, you’ll need to have a few thousand active followers who constantly interact with your posts. You might only get freebies at first, but as your following grows, so can the income potential.

Here are a few on how to make money as an influencer:

    1.Affiliate Marketing:

If you have a list of active followers affiliate marketing will be easy. You can make money on social media by promoting products or services for brands and upon successful sales you get a commission.

    2. Sell Your Own Products:

Social media can be used to sell products and accept payments, making it an ideal tool for businesses. To do this, all you have to do is constantly post quality pictures and videos of your items as well as engaging contents to keep your followers hooked in.


  3. Sponsored Post:

You can choose to promote a product by recommending it to your followers to grow the brand awareness. It is one of the most lucrative ways to make money on social media, but it requires choosing a unique niche.


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Richest Social Media Influencer

Influencers with high number of followers are capable of making well over $1M per sponsored post. The biggest earners are:

  1. Cristiano Ronaldo – $2,397,000 per post | 581M followers
  2. Kylie Jenner – $1,835,000 per post | 389m followers
  3. Lionel Messi –  $1,777,000 per post | 460M followers
  4. Selena Gomez – $1,735,000 per post | 415M followers
  5. Dwayne Johnson – $1,713,000 per post | 378M followers
  6. Kim Kardashian – $1,689,000 per post | 355M followers
  7. Ariana Grande – $1,689,000 per post | 370M followers
  8. Beyonce Knowles – $1,393,000 per post | 308M followers
  9. Khloe Kardashian – $1,320,000 per post | 305M followers
  10. Justin Bieber – $1,281,000 per post | 288M followers
  11. Niki Minaj  –  $1,031,000 per post | 219M followers

1. Cristiano Ronaldo 

Top 10 Richest Social Media Influencers

Cristiano Ronaldo is a famous Portuguese football player, a great model and a public figure. He is one of the richest social media influencers. Rolando is a well-known celebrity and also one of the richest influencers on Instagram. He has 581M followers at the moment of writing this article and earns almost $2.4M per post he shares for brands. Cristiano Ronaldo is considered the highest paid celebrity on Instagram.

In his influencing post he not only mentions but also write a thoughtful and engaging caption. As a result, he is one of the most sought-after social media influencers for sports brand endorsements and the likes in the world. His net worth is estimated to be over $450 million.

2. Kylie Jenner 

Richest Social Media Influencers

Kylie owns the beauty brand, Kylie Cosmetics, and she is one of the most influential and richest social media influencers in the beauty industry. She is a member of the Jenner-Kardashian clan of “Keeping up with the Kardashians” fame. The entire extended family rose to fame because of that show, but each has their own set of accomplishments.

At 24 years, Kylie Jenner was already one of the richest social media influencers in the beauty industry. She endorses more of luxury fashion and beauty brands, she has built a massive following of over 389M on Instagram. Plus, she charges an eye-popping $1,494,000 per sponsored post!.

Kylie has become a sought-after voice in the luxury fashion and beauty industries due to her social media presence and buzz.

3. Lionel Messi

Wealthiest Social Media Influencers


Lionel Messi is a well-known an Argentine footballer and this makes him an icon for his fans. He plays forward both for Argentina’s national team and the Spanish club, Barcelona. Messi has 460M followers and earns almost $1.8M per publication. He is mostly endorsed for influencing and promoting sports and fitness brands.

4. Selena Gomez

Selena Gomez is a Spanish singer and actress who started her career as a teenager. She is an iconic figure for teens and has one of the highest engagement rate with a huge follower base of 415M followers. Selena earns almost $1.8M per post she promotes, gets an average of 1.41% engagement rate on her Instagram posts and mainly collaborates with fashion, lifestyle, and beauty brands.

5. Dwayne Johnson

Who is the richest social media influencer in 2023?

Dwayne, popularly known as, “The Rock,” is an Hollywood actor, producer, and professional wrestler. He first gained popularity as a wrestler in the TV show called WWE, he is a perfect influencer and one of the richest social media media influencers for health and fitness brands due to his athletic physique.

The Rock has become one of the richest Instagram influencers with an estimated cost per post of $1,713,000 and a 78M followers base. His estimated net worth as of 2019 is $280 million.

6. Kim Kardashian

Kim Kardashian and her half-sister Kylie Jenner gained popularity each day until they both became public figures on social media after hiring the famous TV reality show based on their lives. She is one of the richest people on Instagram, she owns the cosmetic brand KKW and has built a massive following of over 355M on Instagram and earns $1,689,000 per post shared.

7. Ariana Grande

Top 10 Richest social media influencers in 2023

Ariana Grande is an award-winning, young American singer, actress, and songwriter with several hit singles, she is very popular among teens.

She is one of the most influential celebrity on Instagram due to her success and popularity at a young age. With over 370M followers on Instagram, she can command a fee of almost $1.7M per post.

A simple tag / post on her on her Instagram account can help your brand reach her 370M followers. She recently launched her own makeup line R.E.M. beauty. Her net worth is estimated to be over $200M.

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8. Beyonce Knowles 

Beyonce became famous soon after starting her career as one of the singers of Destiny’s Child band. She started featured in several movies and became one of the most popular singers in the world.

She is one of the most popular singers in the world and has sold over 100 million records worldwide. Beyonce currently has 308M followers on Instagram, and her promotion posts are primarily for brands such as Adidas. She earns almost 1.4M per publication.

9. Khloe Kardashian

The Kardashian family is among the richest people on Instagram and Khloe is not left out. She is one of the top Instagram earners, she is a businesswoman; she co-founded an Good American apparel brand and she is a fragrance designer who often times helps her sister Kylie with her beauty brand. She currently has a follower base of 305M and charges almost $1.4M per post.

10. Justin Bieber

Justin Bieber is a Canadian singer who has enjoyed the spot light from the first day he started his career as a singer, and he is an icon for his followers. He cannot be excludes form the list of the richest social media influencers, he has a follower base of 258M, making him an excellent influencer for most brands to introduce their new products globally.

He has a global fan base of 288M and that makes him coveted for brands who want to reach that audience. Justin is among the highest paid influencers who earns almost $1.3M per promotion he posts on his Instagram.

11. Niki Minaj

Niki Minaj, is the popular Instagram Barbie. She is a singer, rapper, and songwriter with over 219M followers. Niki Minaj earns 1.1M for every social post she shares, which makes her one of the richest influencers on Instagram with a net worth of $150M.


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