20 Most Followed Instagram Accounts in the World in 2024

Instagram has evolved from a photo sharing app to a social justice platform, shopping, and e-commerce platform. Cristiano Ronaldo and Lionel Messi have the highest number of followers on Instagram with 589.22 million and 470.34 followers, respectively. Kylie Jenner also holds a prominent position in the list, making millions out of a single post from their accounts. These 20 most followed Instagram accounts are the ones that keep us logging in and coming back for more.

Social media has become a major part of our lives, with people making great sums through their presence and content. Instagram is a massive platform with 2bn monthly active users, and with the rise of influencers, people can make a living there. We’ve looked at the most liked posts on Instagram, but which accounts have the most followers as of June 2024?

Top 20 Most Followed Instagram Accounts as of June 2024

SN	Instagram Account	Followers [In Million]	Followings	Profession	Country/Continent
1.	Instagram	644.13 M	78	Social Media Platform Company	United States of America
2.	Cristiano Ronaldo	589.22 M	564	Footballer	Portugal
3.	Lionel Messi	470.34 M	289	Footballer	Argentina
4.	Selena Gomez	421.36 M	249	Musician / Actress / Businesswoman	United States of America
5.	Kylie Jenner	392.79 M	94	Television Personality / Model / Businesswoman	United States of America
6.	Dwayne Johnson	383.68 M	693	Actor/ Professional Wrestler	United States of America
7.	Ariana Grande	372.73 M	600	Musician/Actress	United States of America
8.	Kim Kardashian	359.38 M	265	Television Personality / Model / Businesswoman	United States of America
9.	Beyonce	311.57 M	0	Musician	United States of America
10.	Khloe Kardashian	307.92 M	104	Television Personality / Model	United States of America
11.	Nike	296.98 M	154	Sportswear Multinational Company	United States of America
12.	Justin Bieber	291018386 291.02 M	738	Musician	Canada
13.	Kendall Jenner	290.5 M	230	Model / Television Personality	United States of America
14.	National Geographic	277.9 M	144	Magazine	United States of America
15.	Taylor Swift	263 M	0	Musician	United States of America
16.	Virat Kohli	252.24 M	279	Cricketer	India
17.	Jennifer Lopez	247.21 M	1517	Musician / Actress	United States of America
18.	Kourtney Kardashian	221.53 M	148	Television Personality / Model	United States of America
19.	Nicki Minaj	221.36 M	652	Musician / Actress	Trinidad and Tobago
20.	Miley Cyrus	210.17 M	288	Musician / Actress	United States of America

1. Instagram

Instagram is the most-followed account, featuring popular creators such as @sharawangsamulia, Pua, Hoyeon Jung, and virtual influencers like Imma on its over 7,000+ posts.

2. Cristiano Ronaldo (@cristiano)

Cristiano Ronaldo has become the only human to break 500 million followers on Instagram, making him the person with the  most followed Instagram account in the world. If his gram account were a country, it would be the third most populated country in the world after China and India!

As of June 2024, Ronaldo now has almost 589 million followers and is the most-followed person on the photo-sharing app platform. He also makes nearly USD 2.3 million for every sponsored post. Ronaldo has had a great couple of years since making his comeback to Manchester United, and his star and following have both continued to rise.

In fact, recently, one of the posts featuring Ronaldo and Messi together for the promotion of Louis Vuitton (a luxury clothing and apparel brand) made rounds on Instagram and became viral within hours of posting.

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3. Lionel Messi (@leomessi)

Lionel Messi has one of the highest followership on Instagram. As at the time of writing, Lionel Messi has 470.34 M followers.

His rivalry with Cristiano Ronaldo transcends beyond the football pitch. The Argentine footballer has proven himself quite adept at social media as well, chasing Cristiano Ronaldo now for the #3 spot.

Known for more brand-sponsored posts and stories, Messi campaigns for major brands like Master Card, Budweiser, and Adidas, to name a few.

4. Selena Gomez (@selenagomez)

Selena Gomez is one of the most followed Instagram accounts. She has been the fastest climber on the list and is the first woman to cross 400 million followers and the most-followed Instagram account for a woman.

She uses her platform for good, talking openly about mental health and encouraging followers to educate themselves on mental fitness.

5. Kylie Jenner (@kyliejenner)

Kylie Jenner has become the first woman to break 300 million followers on Instagram but has lost the title of being the most-followed woman in the world to Selena Gomez as at the time of writing this post.

She is the brain behind Kylie Cosmetics, Skin, Swim, and Baby, and is reported to make USD 1.8 million per post. She was named the world’s youngest self-made billionaire at the age of 21 by Forbes Magazine.

6. Dwayne Johnson (@therock)

Dwayne Johnson, better known as The Rock, is a wrestler, actor, and famous personality in the USA. He has about 384 million followers on Instagram and is one of the most famous Instagram celebs known for his fitness enthusiasm.

Additionally, he was also named by Forbes in the list of top-paid entertainers for the year 2022. Johnson has built his ever-increasing following with a candid look into his life and offering an endless supply of workout and lifestyle motivation.

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7. Ariana Grande (@arianagrande)

Ariana Grande is an American singer, actor, and songwriter known for her pop singing. She has over 372 million followers on Instagram and is the third most followed woman on the platform. She is known for curating interesting content and maintaining a soothing aesthetic.

Her feed is made up of BTSs, concerts, musical elements, and her hobbies. She has become the most followed musician on the platform in 2019 and continues to be so.

8. Kim Kardashian (@kimkardashian)

Kim Kardashian is a popular actor, model, businessperson, and ambassador of global luxury brands. She has become more interesting in her post-Kanye West life, and with The Kardashians on Hulu, we’ll still be seeing her for a long time.

9. Beyonce (@beyonce)

Beyonce is one of the most influential female vocalists of this century. The singer-actress-songwriter-producer-dancer-businesswoman-director-and-more changed the way artists release albums forever with Lemonade

On Instagram alone, she has over 312 million followers and is said to be earning USD 1.3 million from the platform.

When she deleted her Instagram and removed her banner image, there was a tremor of emotions among her fans globally.

10. Khloe Kardashian (@khloekardashian)

Complete the top 10 list of the most followed Instagram accounts in the world is Khloe Kardashian with over 307 followers.

She’s the founder of The Good American clothing brand. She has been the most loved Kardashian sister in Keeping Up with the Kardashians and is one of the most liked personalities on the social media site.

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Summary

Instagram is one of the world’s most influential social networks, offering a unique platform for celebrities to connect with their audience. It has also helped to create a new kind of celebrity, with Cristiano Ronaldo, Lionel Messi, Instagram’s own profile, pop stars, and Selena Gomez being the most followed accounts.